Some dentists have gone to HMOs and PPOs trying to get and keep patients by lowering fees. We think so little of the value of our services. (BTW – the low-cost dealer is in a race to the bottom, and if you win the race – you lose).
So … the verbal skill for hygiene patient’s dentistry goes: “Leslie, is there anything in your life that you paid $69 in 1998 and you’ve used 3 times a day that is worth that much?”
They ‘get it’ … It’s an investment.